HOUZZ

HIGH-QUALITY CONTENT TAILORED TO

HOUZZ, INC's DO-IT-YOURSELF TARGET MARKET

 

Create the home you've always wanted.

When founders Adi and Alon remodeled their home, they started the way these projects often do: with a tall stack of magazines and referrals for home professionals from people they knew. But after those piles of torn out pages failed to make their dream a reality, they felt stuck. There had to be a better way.

So they built Houzz. A place to browse and save beautiful home photos. A place to find the right design and construction professionals. A place to connect with others who have been there too. Houzz started as a side project but has become a community of more than 40 million homeowners, home design enthusiasts and home improvement professionals—across the country and around the world.

Whether you are starting a complete kitchen remodel or just looking for the perfect bedside table, the Houzz community of homeowners and professionals is here to help. And when you are ready to start your project, Houzz is the best way to get inspired, discover products and to find and collaborate with the perfect architect, designer or contractor.

CONTENT CREATION - COPYWRITING & PHOTOGRAPHY

 

Objective: Deliver evergreen content featuring do-it-yourself and housekeeping tutorials to Houzz, Inc's community of over 40 million unique users.

Deliverables: Pitched and produced monthly articles, including photography, showcasing do-it-yourself tutorials, home inspiration and housekeeping tips and tricks that met Houzz's SEO and editorial goals.

Results:  Produced a number of the most-popular posts on the Houzz platform which generated increased engagement with readers.

Photography courtesy of Meagan Padgett. Copyright © 2020 Meagan Padgett - All rights reserved.   

Email meaganrmyers(at)gmail(dot)com