APARTMENT THERAPY
HIGH-QUALITY CONTENT TAILORED TO APARTMENT THERAPY'S
DO-IT-YOURSELF & HomE RENOVATION TARGET MARKET
Saving the world, one room at a time. Launched in 2004, Apartment Therapy is a leading international lifestyle and interior design community sharing design lessons, DIY how-tos, shopping guides and expert advice for creating a happy, beautiful home to over 14 million unique visitors each month.
CONTENT CREATION - COPYWRITING & PHOTOGRAPHY
Objective: Deliver evergreen content featuring real-life home renovations to Apartment Therapy's readership of over 14 million unique visitors each month.
Deliverables: Weekly articles, including photography, for "The Renovation Diaries" - a collaboration with Apartment Therapy's community featuring step by step renovation progress.
Results: Increased engagement with readers through online content and social media.